Chatbots can be a major selling point for any company as it allows businesses to build strong customer relationships. For instance, WhatsApp Business does not offer chatbots or extensive automation support to businesses. Since WhatsApp Business was designed for small business owners, it doesn’t offer as much functionality as WhatsApp Business API does. In addition to this, WhatsApp Business API provides businesses with the flexibility to add custom chatbots and automation features to their customer service portfolios. The API, which provides much more features & integration opportunities to businesses, is considered far superior to the regular WhatsApp Business app because it provides a higher level of functionality & customization. WhatsApp Business API is the iteration of the business app that was developed for medium to large businesses. This helps small businesses as it would cover most of their costs. WhatsApp also doesn’t charge for the first 1000 business-initiated conversations each month. However, if a business wishes to notify its customers of new changes or replies to a customer after 24 hours, then the conversation is charged. if a business replies to a customer within a 24-hour window, that conversation is not billed. Businesses are not charged for conversations that were initiated by the customers, i.e. WhatsApp charges businesses on a conversation-based pricing model. One of the main reasons businesses choose WhatsApp Business is that it is free to download. For a more detailed view check out our blog on how WhatsApp Business can add benefit to your business as a customer service tool. WhatsApp Business also allows businesses to create groups and share notifications to specific customer segments efficiently. This makes it easier for the customer to connect with you and learn more about your company. It's also much easier to customize business profile pages so that you can add your store location and opening hours and a custom logo. Since WhatsApp is the most used messaging app globally, it is also much more accessible from the client’s perspective. This is because it allows companies to communicate with a larger group of customers in a much more personalized and efficient way. WhatsApp Business is predominantly used as a customer service tool by most businesses. WhatsApp Business as a customer service channel For example, WhatsApp’s Business Policy prohibits organizations that are involved in terrorist activities or other illegal activities. However, it is also important to note that WhatsApp Business has strict regulations against business owners and doesn’t give the same level of freedom as WhatsApp. Additionally, WhatsApp Business has several features like automatic replies & broadcast messages that allow companies to communicate with their customers much more efficiently. In addition, WhatsApp Business allows companies to easily communicate with their customers on social media platforms and websites using widgets and WhatsApp links. This helps to keep your company on people's radars and increase the visibility of your business. One of the main advantages is the much more in-depth business profile that allows owners to add their location, website address and business hours. WhatsApp Business allows business owners to easily communicate with and manage a group of customers worldwide. WhatsApp Business is a free-to-use platform specifically designed to facilitate companies' customer communications. WhatsApp vs WhatsApp Business: What should companies do?Īs a company owner, you should first understand how WhatsApp and WhatsApp Business differ from each other. This article was created to help guide how companies can apply for and benefit from WhatsApp Business API in 2023. While the app has become a critical part of several companies, many have reservations about using WhatsApp business and business API, the business versions of the app. In today’s digital communication world, WhatsApp has become a leading communication platform for companies worldwide.
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